Hi, I'm Sarah.

I'm the person behind Zero Filter Club.

For more than 20 years, I worked in the corporate world. It paid the bills, but it never really felt like me. I've always been the kind of person who'd rather be at a campground, sitting by a lake with a cup of coffee, than chasing another meeting or another deadline.

Somewhere along the way I realized I wasn't the only one.

Outdoor brands kept telling us to climb higher, hike farther, buy more gear, and somehow become a better person because we woke up at 4:30 a.m. to watch the sunrise from a mountaintop.

Yeah... that's not me.

I'd rather sleep in, pack too many snacks, laugh at myself, and enjoy being outside without feeling like I have something to prove.

That's why I started Zero Filter Club.

I wanted to build a brand for people who love the outdoors without taking themselves too seriously. People who appreciate a quiet trail, a good campfire, a weird roadside attraction, and a t-shirt that says exactly what they're thinking.

Wear the shirt. Take the easy trail. Skip the summit if you want. Drink the coffee. Watch the sunset. Laugh a little more.

Live unfiltered. Go outside.